Poynter: Facebook boosts college newspaper’s readership, recruiting

The Minaret, the student paper at the University of Tampa, has been smartly using Facebook to boost its online readership.

From the article:

So Facebook’s been huge for us. Even our small online-only summer editions, which are put together by three or four staffers, are getting record hits — comparable to our spring issues in which we had a hard hitting story about a campus rape. Those had been by far our biggest issues, yet our summer numbers (thanks to Facebook) show we’ll easily eclipse those in the fall.

The article also mentions Facebook’s impact on recruiting incoming Freshmen to the staff.

And all this is being accomplished with just a simple profile on Facebook, with interaction from exiting Facebook apps. This is only the beginning of how college papers can reach their audience online using Facebook.


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